Pet Oral Health Statistics & Why It Matters

Did you know that 94% of pet owners believe oral health directly impacts their pet’s overall wellbeing? Still, many struggle to turn that awareness into consistent daily care
—often due to lack of time, difficulty brushing, or simply not knowing where to start.

To better understand these challenges, a global survey of over 2,400 pet parents across Europe, North America, and Latin America was conducted. The findings highlight not only the most common obstacles pet owners face—like difficulty brushing and lack of awareness—but also the growing demand for easier, more accessible, and stress-free dental care solutions.
From brushing struggles to the rising popularity of brushless alternatives, the insights are both eye-opening and reassuring. You're far from alone—and small changes can make a big difference in your pet’s oral health.

Scroll down to explore the full study and discover simple ways to support your pet’s oral health at home.

Why Oral Care Matters for Pets’ Health

Oral hygiene plays a pivotal role in your pet’s overall health.

Research shows:
• 94% of pet parents see the link between oral and overall health.
• Pets with good oral health live healthier, happier lives—with fewer dental issues and better long-term wellbeing.

But despite this awareness, many pet parents struggle with daily care routines. Brushing can be difficult, especially with pets that resist handling, and early signs of dental disease—like bad breath, red gums, or changes in eating habits—often go unnoticed. Left untreated, oral bacteria can enter the bloodstream and potentially affect the heart, kidneys, and liver.The good news? With the right tools and consistent care, even small daily steps can make a big difference in protecting your dog’s or cat’s smile—and their health.

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Dog being offered a ProDen PlaqueOff® dental chew by its owner as an easy oral care solution

Common Oral Care Challenges for Pet Owners

Even with the best intentions, many pet owners face real obstacles when it comes to daily dental care:

1. Brushing Teeth Is Hard:
• 54% of pet owners say brushing is too difficult to maintain regularly.
• Cats, in particular, tend to resist brushing—often reacting with stress or mood changes, making it a frustrating experience for both pet and owner.

2. Lack of Awareness:
• 36% of pet owners weren’t aware that easy-to-use oral care products, like powders even existed.
• There’s also a common misconception that dental care isn’t needed for young, indoor, or seemingly healthy pets—but plaque and tartar build up silently over time.

3. Preference for Simpler Solutions:
• 73% of pet parents actively look for brushless oral care options that fit more easily into daily routines.

These challenges are valid—and they’re exactly why more pet parents are turning to gentle, effective alternatives like dental treats, food-based supplements, and vet-approved powders. The key is finding a routine that works for you and your pet, consistently.

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Owner brushing a small dog’s teeth with a toothbrush (demonstrating at-home dog dental care).

Brushless & Easy Solutions for Pet Oral Care

Not every pet tolerates brushing—and not every owner has the time. Thankfully, modern pet care offers smart, effective alternatives that make it easier to support your dog’s or cat’s oral health:

• Dental Treats & Chewing Sticks
Loved by many dogs, these textured treats are designed to reduce plaque buildup while your pet chews. They also provide a satisfying activity that feels like a reward—not a chore.
• Oral Care Pet Food
Formulated with functional ingredients and a crunchy texture that helps clean teeth as your pet eats. Some diets are even approved by veterinary dental associations for their effectiveness in reducing tartar and bacteria.
• Brushless Supplements
Powders, bones, or soft chews that integrate seamlessly into your pet’s routine—no brushing, no stress. Many pet parents find these solutions to be the easiest way to maintain fresh breath and healthier gums, especially for brushing-averse cats or sensitive dogs. From picky eaters to pets who simply won’t sit still, there’s a solution out there for every lifestyle. The goal? Find what works for you—and stick with it.

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Golden Retriever being offered a dental treat for fresh breath among seasonal pumpkins.

Steps to Better Oral Health for Your Pet (At-Home Care)

Supporting your dog’s or cat’s dental health doesn’t have to be complicated. With a few consistent habits, you can help prevent issues before they start—and make oral care a natural part of everyday life.
1. Start Early
Begin introducing oral care when your pet is still young. Even gentle mouth handling or letting them lick pet-safe toothpaste from your finger can help them feel more comfortable as they grow.
2. Choose the Right Products
From dental chews and powders to food with active ingredients, there’s no shortage of options designed to support oral health—without the daily battle. Look for products that fit your pet’s preferences and your lifestyle.
3. Consult Your Vet
Regular vet visits are essential. Your veterinarian can spot early signs of dental issues and recommend cleanings or products tailored to your pet’s specific needs. A yearly dental check-up is a great place to start.
4. Educate Yourself
Understanding the signs of dental problems—and what causes them—makes it easier to act early. Even learning about the difference between plaque and tartar can help you make smarter choices for your pet’s wellbeing.

With the right tools and a bit of consistency, you can protect your pet’s teeth, prevent discomfort, and help them live a happier, healthier life—one tail wag (or purr) at a time.

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Veterinarian inspecting a dog’s teeth during a dental check-up.

Your Role in Ensuring Your Pet’s Oral Health:

You play a key part in your pet’s long-term health—and oral care is one of the simplest ways to make a lasting impact. Taking small, consistent steps at home can help prevent pain, illness, and costly treatments down the road.
Today’s brushless solutions—like dental powders, chews, and functional foods—make it easier than ever to support oral health, even if brushing feels like a challenge. Combined with regular vet checkups, they form a routine that fits into daily life without stress.
Your attention, care, and consistency don’t just protect teeth—they support your pet’s comfort, confidence, and overall wellbeing. And that’s something to smile about.

See complete study

Good oral health for pets prevents dental diseases like plaque buildup, gum infections, and tooth loss. Poor dental hygiene can lead to serious health problems affecting the heart, liver, and kidneys.

Yes. Bacteria from untreated dental disease can enter the bloodstream and potentially affect organs like the heart, liver, and kidneys. That’s why oral care is directly linked to long-term health.

The most common pet oral health issues include bad breath, tartar buildup, red or swollen gums, loose teeth, and difficulty eating. Regular dental care can help prevent these problems.

Early signs include bad breath, yellow or brown buildup on the teeth, red or swollen gums, drooling, and changes in eating habits. If your pet avoids chewing or seems uncomfortable, it's time for a dental check-up.

Brushing your pet’s teeth, using dental chews, and adding oral health supplements like ProDen PlaqueOff® to their diet can reduce plaque and improve dental hygiene.

For pets that dislike brushing, dental treats, water additives, and powder supplements like ProDen PlaqueOff® provide effective, brush-free solutions for better oral health in dogs and cats.

Ideally, you should brush your dog’s or cat’s teeth every day. Just like humans, pets benefit from consistent plaque removal to prevent tartar buildup and gum disease. If daily brushing isn’t realistic, aim for at least 2–3 times per week—even that can make a meaningful difference.

Always use a pet-safe toothbrush and toothpaste (never human toothpaste, which can be harmful to pets). Start slowly and make it a positive experience with praise and rewards. Beginning this routine early in life helps your pet get comfortable and can lead to better long-term dental health.

Most dental powders and additives, like ProDen PlaqueOff®, start working gradually. You may notice fresher breath within a few weeks, with visible improvements in plaque reduction over 3–8 weeks of consistent use.

Yes. Small dog breeds like Chihuahuas and Pomeranians are especially prone to dental problems due to crowded teeth. Some cats, like Persians, may also be at higher risk. These pets benefit from earlier and more frequent dental care.

The Veterinary Oral Health Council (VOHC) awards its seal of approval to products that meet certain standards for reducing plaque or tartar. Choosing VOHC-approved treats or supplements gives you added peace of mind.

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