Holistic Soft Bites with additional functional ingredients!

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Tasty Soft Chews to support healthy teeth!

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Tasty Soft Chews to support healthy teeth!

Shop now!

Holistic Soft Bites with additional functional ingredients!

Shop now!

Tasty Soft Chews to support healthy teeth!

Shop now!

Tasty Soft Chews to support healthy teeth!

Shop now!

For your dog

Efficient and easy dental care for your dog

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For your cat

Effective and easy dental care for your cat

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For you

100% natural dental care for you

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Explore

the pet life

Being a pet parent is not always easy- here you can read all about the different stages in a pets life, from puppy or kitten to senior age. Discover the best way to take care of your pet's dental health or learn how to groom, and much more. All you need for a healthy lifestyle.

The Hidden Dangers of Untreated Plaque and Dental Disease in Cats

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Understanding and Managing Plaque in Dogs

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Back-to-School – Ensuring Your Dogs’ Well-Being

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Healthy Cucumber Tuna Salad for Cats

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100% natural, organic and unique kelp ingredient - A.N ProDen™

The unique kelp ingredient in ProDen PlaqueOff® - A.N ProDen™ - is a 100% natural and organic kelp, sustainably harvested from specially selected locations in the fresh, cold North Atlantic waters off the Scandinavian coastline— one of the purest habitats on earth. Being exposed to these extreme environmental conditions and processed in a unique, specially developed process, it naturally develops and achieve the highest quality and maximum effect, making it safe and healthy for your pet.

Discover

our segments

Bad breath, plaque- and tartar formation, itchy or sensitive skin? Our high quality products help you take care of your pet's needs in a safe and easy way, all in the comfort of your own home- daily and throughout life.